I led the publicity for this incredible conservation story out of Werribee Open Range Zoo.
The captive population of Australia’s most unique and critically endangered bird has doubled with the birth of nine plains-wanderer chicks, helped out by a feather duster, a heat lamp and a lot of cotton wool. The chicks were born to two pairs and hatched within 24 hours of each other at Werribee Open Range Zoo in Victoria last week.
The Guardian (Australia and UK): https://www.theguardian.com/environment/2019/mar/25/australian-zoo-breeds-rare-plains-wanderer-bird + numerous tweets across The Guardian’s multiple twitter platforms including The Guardian UK and The Guardian Environment (audience + 10 million)
Sunday Age (syndicated across 4 Fairfax Media publications): https://www.theage.com.au/environment/conservation/deadbeat-dad-replaced-by-feather-duster-as-zoo-rescues-orphaned-chicks-20190323-p516to.html
Yahoo UK (syndicated Taiwan, Malaysia and Hong Kong): https://uk.finance.yahoo.com/video/cute-chick-alert-precious-plains-070626856.html
Kids News ( News Limited): http://online.isentialink.com/heraldsun.com.au/2019/03/26/f256809b-1686-40e7-a882-f75a3878a1ec.html
Sunrise Facebook (audience of 1.6 Million): https://www.facebook.com/Sunrise/posts/10156100962125887
Sunrise Twitter (audience of 471k): https://twitter.com/sunriseon7/status/1114672624368406528