Choice Fresh Meals

Client brief:

Write a combined press release / business profile / news article that could be sent to and published in the media. 

Result:

Finding the time to prepare and cook a nutritious meal every night can be a nightmare. Deciding on a dish, getting the shopping done and cooking it all up sometimes seems like an impossible task.

But if you're finding it testing to come up with a healthy meal options every night, there is one business that can freshen up your ideas in the kitchen and lend you a helping hand.

For almost two decades, Choice Fresh Meals has been keeping people well fed without the hassle of preparation.

One couple who have taken advantage of the service Choice Fresh Meals offers is Alex and Elspeth Adams of Highton. Both in their 80s, the couple decided to try out Choice Fresh Meals two years ago and have never looked back.

Mr Adams said the convenience of the service is one of its biggest draw cards. 

“They deliver fresh meals all the time and it just saves us going out to the supermarket a few times a week to buy everything ourselves and then cook it up,” he said. “It’s so much easier to do the shopping now because we don’t have to worry with the butcher or anything.”

But it’s not just convenient. Choice Fresh Meals is saving the Adams some money.

“When you go out to the supermarket to buy everything you tend to waste a lot but you don’t waste anything with these meals so you’re saving money,” he said. “It also saves on electricity bills with less cooking.”

The only thing Mr Adams finds hard about the service of Choice Fresh Meals, he said, is choosing what to eat because they’re all so good.

“They have a lot of different dishes with lots of different ingredients so sometimes we have so much choice it’s hard to decide,” he said. “But no matter what we get it’s very tasty.”

Choice Fresh Meals has been successfully operating in Victoria for the past 17 years.

They deliver to their customers’ doors all over the Bellarine Peninsula, Melbourne, Geelong and Mornington Peninsula up to three times a week.

The meals are for anyone who feels they don’t have the time or ability to cook. The company offers a huge selection of more than 80 meals that includes roasts, casseroles, quiches, pastas, fish, grills, pies, soups and desserts.

The meals and delivered fresh not frozen and there is a full range of diabetic and low salt meals with full dietary analysis of each meal available.

The menu is regularly updated and changes to provide customers with variety and interesting seasonal offers.

Prices for main meals are affordable, and the meals are also made with high quality ingredients by trained chefs who have worked in five-star establishments.

For those wishing to try the service, the company has an offer to new customers of a free dessert with every main meal ordered (a limit of 10 free desserts apply).